Our 7 Best Moments in 2014

Photo by Rendy Anugrah Mahesa / Instagram: @renansa

Photo by Rendy Anugrah Mahesa / Instagram: @renansa

2014 was filled with so many blessings. We would like to recollect and record some milestones here. There were more beautiful moments than the seven mentioned below. We believed that the impression they have left will be our encouragement to face more challenges in 2015.

01. First Class for SOS Children’s Village

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December 17-19, 2014. We welcome four talented youngsters from SOS Children’s Villages or Desa Taruna in Lembang and Cibubur to join our “from zero to cappuccino” experience. We commit to give four free seats for SOS Children’s Villages every month in ABCD Class. Our objective is to generate new, talented baristas, and surely to equip our friends from SOS Children’s Villages with a new skill.

02. Charity Brew with Matt Perger and Jamie Thompson

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We are humbled to welcome world champion baristas to brew in our humble coffee bar. On September 18, from 12.30 to 13.30, Matt Perger and Jamie Thompson from St. ALi took command of our place, and brewed non-stop, finishing more than a kg of Kenya – Nyeri Hill PB from Sensory Lab. Coffee lovers eagerly waited around our bar an hour before the event started.

03. Gesha at the Pasar

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On August 22 and 23 we brought Panama Gesha beans from Hacienda La Esmeralda to Pasar Santa. Rated among the best and most expensive coffee in the world, we served 11 grams of Gesha in cupping style, and snobbishly slapped a price tag of Rp65,000 a cup. We were wondering whether people would actually show up for that kind of price. To our surprise, we could not stop brewing. We welcome four coffee lovers for every round of presentation – where we told a story of Panama Gesha and why they have become so delicious and expensive. We finished around 4 kgs of Panama Gesha so quickly people were begging for more. Our humble gratitudes for all of you who enjoyed this Gesha affair with us!

04. Introducing Kopi Pahlawan with Baraka Nusantara

Picture by Dicky Lesmana / IG: @dickylesmana

Photo by Dicky Lesmana / Instagram: @dickylesmana

October 26, 2014. Our Red Appreciation Jar was the happiest to receive so many donations to help the works of our friends from Baraka Nusantara, particulary Maryam Rodja and Reman Murandi. They brought Kopi Pahlawan from Desa Sembalun – a village in Lombok Island in needs of educational and social facility. Together we introduced this beautiful specialty coffee to Pasar Santa, and all money went for Desa Sembalun. The amount that we received was far beyond our expectation. It was such a great pleasure to see so many kindhearted coffee lovers around us.

05. The Trip to Semarang with Filosofi Kopi The Movie Team

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End of September 2014. Piala Citra 2014 winner Angga Dwimas Sasongko will produce and direct Filosofi Kopi – a movie adapted from Dee Lestari’s popular short story. He entrusted ABCD School of Coffee as the training ground for the cast, including Julie Estelle and Chicco Jerikho who also won Best Actor in Piala Citra 2014. More than joining our class, we also had a trip with them to coffee plantations and factory in Semarang, Central Java. The trip took us to understand more about coffee, and bound us as newfound family. Some of our closest friends like Datin Soraya Hamid, Aily Chendra and Wien also joined the trip.

06. Phat Uncle Joining Coffee Science Class in Melbourne

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On December 3-4, 2014, Phat Uncle Hendri Kurniawan a.k.a. @kulikopi – our founder and coffee guru – was back as an almost clueless student in Coffee Science Certification Level 1 class held by Coffee Chemistry in Melbourne, Australia. This class aims at building a technical foundation of coffee as a raw commodity, exploring coffee science, sensory analysis, and addressing issues related to quality. The mind-torturing class took Phat Uncle back to the chemistry lab, and proved that the more we learn the more we realize that we know so less. Yet, whatever Phat Uncle has gained in the class will be incorporated in ABCD School of Coffee training moduls and materials.

07. Strangers in the Market

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August 16, 2014. A week before this date we started a visual campaign on our Instagram account titled Strangers in the Market. We took shots of the first generation who actually worked hard and creatively to help reviving the dying Pasar Santa. There was Chef Oka Diputra from Mie Chino, and Babby Febrilia from Dai Vintage among many. The message of the campaign was simple: come to Pasar Santa as strangers, and let’s reunite like old friends. On the date, we actually served coffee from Strangers’ Reunion – a cool roaster based in Singapore. We received many testimonies from those who came saying that they indeed made conversations with strangers and found new connections during the event. Strangers in the Market remained our favorite #ngopidipasar day until now because it captured the true spirit of #AnakPasar. And, we hope to see that spirit to keep burning in 2015.

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