Our 7 Best Moments in 2014

Photo by Rendy Anugrah Mahesa / Instagram: @renansa

Photo by Rendy Anugrah Mahesa / Instagram: @renansa

2014 was filled with so many blessings. We would like to recollect and record some milestones here. There were more beautiful moments than the seven mentioned below. We believed that the impression they have left will be our encouragement to face more challenges in 2015.

01. First Class for SOS Children’s Village

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December 17-19, 2014. We welcome four talented youngsters from SOS Children’s Villages or Desa Taruna in Lembang and Cibubur to join our “from zero to cappuccino” experience. We commit to give four free seats for SOS Children’s Villages every month in ABCD Class. Our objective is to generate new, talented baristas, and surely to equip our friends from SOS Children’s Villages with a new skill.

02. Charity Brew with Matt Perger and Jamie Thompson

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We are humbled to welcome world champion baristas to brew in our humble coffee bar. On September 18, from 12.30 to 13.30, Matt Perger and Jamie Thompson from St. ALi took command of our place, and brewed non-stop, finishing more than a kg of Kenya – Nyeri Hill PB from Sensory Lab. Coffee lovers eagerly waited around our bar an hour before the event started.

03. Gesha at the Pasar

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On August 22 and 23 we brought Panama Gesha beans from Hacienda La Esmeralda to Pasar Santa. Rated among the best and most expensive coffee in the world, we served 11 grams of Gesha in cupping style, and snobbishly slapped a price tag of Rp65,000 a cup. We were wondering whether people would actually show up for that kind of price. To our surprise, we could not stop brewing. We welcome four coffee lovers for every round of presentation – where we told a story of Panama Gesha and why they have become so delicious and expensive. We finished around 4 kgs of Panama Gesha so quickly people were begging for more. Our humble gratitudes for all of you who enjoyed this Gesha affair with us!

04. Introducing Kopi Pahlawan with Baraka Nusantara

Picture by Dicky Lesmana / IG: @dickylesmana

Photo by Dicky Lesmana / Instagram: @dickylesmana

October 26, 2014. Our Red Appreciation Jar was the happiest to receive so many donations to help the works of our friends from Baraka Nusantara, particulary Maryam Rodja and Reman Murandi. They brought Kopi Pahlawan from Desa Sembalun – a village in Lombok Island in needs of educational and social facility. Together we introduced this beautiful specialty coffee to Pasar Santa, and all money went for Desa Sembalun. The amount that we received was far beyond our expectation. It was such a great pleasure to see so many kindhearted coffee lovers around us.

05. The Trip to Semarang with Filosofi Kopi The Movie Team

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End of September 2014. Piala Citra 2014 winner Angga Dwimas Sasongko will produce and direct Filosofi Kopi – a movie adapted from Dee Lestari’s popular short story. He entrusted ABCD School of Coffee as the training ground for the cast, including Julie Estelle and Chicco Jerikho who also won Best Actor in Piala Citra 2014. More than joining our class, we also had a trip with them to coffee plantations and factory in Semarang, Central Java. The trip took us to understand more about coffee, and bound us as newfound family. Some of our closest friends like Datin Soraya Hamid, Aily Chendra and Wien also joined the trip.

06. Phat Uncle Joining Coffee Science Class in Melbourne

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On December 3-4, 2014, Phat Uncle Hendri Kurniawan a.k.a. @kulikopi – our founder and coffee guru – was back as an almost clueless student in Coffee Science Certification Level 1 class held by Coffee Chemistry in Melbourne, Australia. This class aims at building a technical foundation of coffee as a raw commodity, exploring coffee science, sensory analysis, and addressing issues related to quality. The mind-torturing class took Phat Uncle back to the chemistry lab, and proved that the more we learn the more we realize that we know so less. Yet, whatever Phat Uncle has gained in the class will be incorporated in ABCD School of Coffee training moduls and materials.

07. Strangers in the Market

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August 16, 2014. A week before this date we started a visual campaign on our Instagram account titled Strangers in the Market. We took shots of the first generation who actually worked hard and creatively to help reviving the dying Pasar Santa. There was Chef Oka Diputra from Mie Chino, and Babby Febrilia from Dai Vintage among many. The message of the campaign was simple: come to Pasar Santa as strangers, and let’s reunite like old friends. On the date, we actually served coffee from Strangers’ Reunion – a cool roaster based in Singapore. We received many testimonies from those who came saying that they indeed made conversations with strangers and found new connections during the event. Strangers in the Market remained our favorite #ngopidipasar day until now because it captured the true spirit of #AnakPasar. And, we hope to see that spirit to keep burning in 2015.

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ABCD’s Fixed Opening Hours

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For a long time we had been having no fixed schedule. We are never “open”, nor “close”. Now we are thinking to change this! But first, let us tell you why all this time we had been “random”, and our doors were mostly rolled down during the weekdays.

Because we are not a coffee shop. We are not a café. Referring to our own About Us page: we are a playground, a workshop, a kiosk, and a pop-up coffee bar. (By “pop-up” we mean “not permanent” in terms of timing.)

In ABCD we learn the A-B-C of coffee through many ways. We pop-up our coffee bar almost every weekend not to sell anything, let alone cute cups of cappuccino. #ngopidipasar is all about sharing and appreciation. We want to give true coffee lovers a chance to try excellent coffee beans that are usually not available in coffee shops in the city. We want tell the stories of those coffee beans. We want to share tales about Gesha, El Injerto, or even some Fine Robusta.

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And, we wish you could give some appreciation.

The “appreciation” that we are talking about is more than just how much you put in our Red Appreciation Jar. Your appreciation should go for the coffee itself. The coffee as in the big, big world of coffee.

Through our #ngopidipasar pop-ups we hope you get to be introduced to the many, many kinds of coffee. We hope you could have a true “coffee experience”, not “café experience”. (There is no AC, there is no sofa, there is Instagrammable corners, sometimes there is no pretty latte arts. There is nothing but the coffee itself to experience.)

And, we can’t do it every day. We do not want to do it every day even if we can. Why? We give you two reasons.

First, there are enough great coffee shops in town where talented baristas work their magic with specialty coffee beans. For so long they have been mistaken as waiters. Many times they have to spend a whole day making Iced Lychee Tea for customers who use one single glass of it as a reason to sit for hours and use the free wifi to update their Facebooks. How often you see customers entering a posh coffee shop, and the first thing they ask is, “What’s the wifi password here?”

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Please, go to those coffee shops, and make a change! Build a communication with the baristas. Allow them to use their magnificent talent to brew you some great caffeine fix. Challenge them to raise their standards. Ask them about where did the beans come from, the roasting profile, the tasting notes, etc. Stop asking “what’s in the menu?”, and start asking “what is the best cup that you can offer me today?”

Our baristas improve themselves when customers challenge, respect, and appreciate their talents properly. In fact, be more than a customer. Be a friend who support and encourage them. You know what? Indonesia is among the biggest coffee producers in the world, yet none of our baristas have ever made it to the Final Round in World Barista Champioship. Not even Top Twenty! You can make a change by being a respecting customer who appreciates and supports them!

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Second reason of why we cannot pop-up our coffee bar every day is very practical: the beans. How could we get super premium and expensive beans every day? Or, do you want us to serve the same coffee that coffee shops and cafes in Jakarta have? Then, why bother coming to our place where there is no AC, comfortable couches, and wifi? And, how can it be fair to the coffee shops when we serve the same coffee with them, but with no fixed price?

That’s why our main objectives remain the same: sharing, and appreciating.

We share through our ABCD School of Coffee. We share through our #ngopidipasar pop-up coffee bar events. We appreciate great coffee. We appreciate those who come to us as friends, not demanding customers.

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Phat Uncle Hendri Kurniawan says, “Coffee unites people, but the business sometimes tear them apart.” That’s why we want to keep ABCD as a fun playground, and not a place with opening and closing hours.

Yes, we were thinking to change this. But, we decided not to.

 

We always inform our next #ngopidipasar pop-up event in our Instagram account @abcd_coffee. Meanwhile, programs of ABCD School of Coffee can be seen HERE. For updated schedule of ABCD School of Coffee and the Registration Form, please email to abcd.courses@gmail.com. 

Pasar Santa is Getting More Caffeinated!

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Holla! Long time no reports here. Apologies! We have been crazy busy brewing and … sharing!

Yes, our School of Coffee is up and running. Phat Uncle Hendri Kurniawan has been sharing his knowledge, and learning how to do PowerPoint. Appreciation, Brewing, Cupping, and Definitive Espresso classes are on the roll. We have received many inquiries regarding our programs and schedule. As of this moment, we are still focusing on sharing about coffee during weekdays. So, the classes are actually for those who are truly eager to be professional baristas, or who want to start and run a coffee shop.

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It’s not that we don’t want to run weekend classes. We will. That’s our promise! We just need to look for a new space so that during weekends we could have classes and pop-up the coffee bar at the same time!

For details of ABCD School of Coffee, please see our previous post here. And, for schedule and Registration Form, please email abcd.courses@gmail.com

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For the last two weeks, we have been blessed with crazy good beans from the most excellent roasters in Bangkok and Manila.

From Bangkok, our dear friends in Roots sent us their research coffee. These are precious beans fron Ethiopia, El Salvador, Brazil and many more roasted in different profile by Master Roaster Korn “Elmo” Sanguankeaw and Picolo Folk Vento. Roots is home for Thai Barista Champion 2014 Varatt Vichit-Vadakan. From Manila, EDSA Beverage Design Group sent us their hot Summer 2014 Blend, Dark Matter Theory, and Kenya Karimikui beans. Biggest, biggest thanks to these lovely friends of ours!

The response were crazy! Pasar Santa has been crowded with caffeine junkies who did not mind sipping hot cups in a setting that has no air conditioner, no wifi, even not enough seats! Our bar could not stop brewing, and our nerve system nearly broke down. Coffee ran out very fast, and our hearts really broke when we had to let down people who came but no coffee left to brew. Not even a single bean.

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Yet, we are happy, we are ecstatic to welcome more, and more caffeine junkies! We truly appreciate all the support. We are challenged to brew even better, and better.

In the meantime, neighbours have been popping up as well. After the cool SubStore and Laidback Blues Record Store, Dai Vintage is already open, and Lomonesia celebrated their 10th Anniversary in their new store around the famous big stairs of Pasar Santa upper level. Snoke Indonesia store (providing German e-cigarettes), Miechino (yes, noodles!), and Ketan Pasar (sticky rice!) are also shaping up. More, and more hip stores are filling up the spaces that were once empty. Pasar Santa will very soon be the. it. place!

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So, the next time we pop up our coffee bar and invite you to #ngopidipasar … don’t miss the chance to experience the hottest spot of Jakarta – Pasar Santa, that is! – while celebrating good coffee together!